A picture is worth a thousand words? But what if you have a video? Well, that’s even more!
This article, How To Use Video For Business is all about utilizing video content for your marketing.
So why use video for business? Here’s a fun fact for you:
According to a Forrester study, one minute of video is worth 1.8 million words, which goes beyond what a picture alone does.
The explanation behind this is a video let you engage with your customers through these senses- sight, sound, and emotion. You can build a human connection with video marketing in minutes! That is why video these days is the most engaging and well-shared content on the planet.
Starting your video marketing can be a challenge. And for starters, I know it can feel overwhelming with the feeling of hesitation. You often ask yourself these questions: What if I messed up? What if it does not work? What if people don’t watch it?
Feeling overwhelmed and hesitant is just fine. When I started my video for business marketing, I also had the same worries. But I tried it and tested it, and you know what? I’m glad I did!
I highly suggest you start with video for business. The steps are so simple. Let me share how you can get started with video for business.
Create a YouTube account
With the creation of YouTube, it is now easier for businesses to start their video marketing channel through the YouTube platform.
I have my own YouTube channel started here, where I create my how-to videos. Aside from the easy to navigate dashboard, you can also view important data about your channel such as the view rate, view-through rate, and my favorite data, which is the in-market audiences.
Simply sign up for a YouTube account to get started. Once you have done that, you can now see the member’s dashboard. I suggest you get yourself familiarized with the section and features so you can get an idea of what tools you can utilize for your business.
Utilizing the in-market audiences
I mentioned the feature called in-market audiences for targeting your market. This will target the right people for your company’s products and services.
Since YouTube is owned by Google, you can say that posting your videos on YouTube has some real advantage when it comes to customer targeting.
You can use the in-market audiences to target interested people to your business.
Strategize your content for video marketing
When it comes to using videos for marketing, you need to work on a good strategy for your content.
Do not create a lengthy video. A good video length is around 10-15 minutes long. So be creative to squeeze in all the good stuff in that 10-15 minutes.
To make sure that you are only sharing the most valuable content in your video, you need to plan your content ahead of time.
Some really helpful topics for video marketing include:
- answering the top questions from your customers
- featuring your customers’ testimonials
Tips when filming your video
Prepare a script that you can read or use as a reference when filming. Remember to have eye contact by looking at your camera and think that you are looking at your audiences. It can take some time before you get used to filming on camera but with preparation and practice, you will soon get the hang of it.
That’s it for today’s content. I hope that you gained some really valuable tips from this article.