In today’s article, How to Write a Promotional Video Script, I am going to discuss how you write a promotional script for your business. I will also share with you tips that will help attract more customers.
Watch the video version of this article below:
When you’re putting together a video, do your research first and make sure you’re finding the right topics and problems that people are interested in.
Also, decide on the platform where you’re going to be delivering your video as well as check if this platform is where your target audience is.
For example, Facebook, your content need to be engaging and viral. The more shares, comments, and likes you get, the better.
YouTube, however, is different. You may want to create how-to content videos since most people come to YouTube searching for learning videos or solutions to the problems they have.
This article will focus on YouTube and I will show you some tips on how to write a promotional video script to attract more customers for your business.
Tips on how to write a video script for YouTube
Do your keyword research
A lot of people forget this step but keyword research is always crucial. This is where you will find what people want to know.
To write a good promotional script, make sure you’re focusing on the problems of your target audience.And to do this, you need to conduct your keyword research.
I recommend you start with the right keyword research tools for YouTube like TubeBuddy.
Using TubeBuddy is easy and you can see what people are searching for, which makes it easy to write a promotional video script. You can easily install this tool in your Chrome browser for easy access and use.
Another favorite keyword tool that I use is browsing the site called AskThePublic. You can check what people are asking, which provides you tons of ideas for your video script.
Focus on the problems
When it comes to writing a good video script, you need to focus on your audience’s issue. Once you have understood their problems, you then focus on the creating a video content on how to solve their problems.
You can offer tips and relevant information to help them solve their problems. Don’t worry about giving away all your secrets. Instead, be transparent and give away your knowledge. Doing this will get your audience’s trust in return.
Once you have gained your audience’s trust, it is easier to market your services to them and explain to them how you can further help them with their issues.
Keep it simple
Don’t go into information overload. Only pick 3 to 5 points and make your video around those points. Based on studies, our brains can only focus and retain three main points at a time. So if a topic has a long list of points, I recommend breaking up your video into segments. You can run a 5 series video instead of having one long video.
Another bonus tip: Doing a series of videos will help you get more video views, which tells YouTube that people are watching more of your videos. This in return, will signal YouTube algorithm that your content is valuable. This will give you good points and your videos may appear more frequently on YouTube search results.
Promote and measure
This is one of the biggest mistakes I see people make: when they make a promotional video, they don’t measure the engagement.
When you run your video as ads, focus on two numbers: the view rate and the percentage watched. These data will tell you how effective your promotional video script was. Find the videos that are getting the highest scores and then make more videos like that.
