In today’s article, Local Business Marketing Tips: Content Marketing, we will talk about content marketing tips for local businesses. As you may probably be aware, content marketing is a very powerful marketing strategy that big businesses often hire a whole content and PR team to handle the company’s content. However, I often see local businesses don’t really understand the power of content marketing. Learn how you can get more customers with this one marketing strategy.
Watch the video version of this article below:
Content is king and you can see finite results with it. What is more, to this is we have a new form of content marketing that works well for local businesses and that is video marketing. We are living in an age where people are going to YouTube to learn something. People want to check out something.
Regardless of the industry, people today are going to Google or YouTube to look for information or to learn. So words like how-tos are often used as search terms. So let us take a look at some of the useful and easy video content marketing tips that you can apply for your business.
Video content marketing tips
Tip #1 Look for commonly asked questions
You can go to community-based websites like Quora, Reddit, and Yahoo Answers to search for the commonly asked questions from people in your industry. These questions are a good start for you to get ideas for your video content. As soon as you have a list of the common questions asked by your target audience, you can center your video content around these questions. These questions are perfect as tutorial and how-tos videos for your audience as you will become an expert in your own field.
Tip #2 Optimize your video content using a keyword research tool
A good keyword research tool that I personally use for my own YouTube channel is Morning Fame. This keyword tool is specifically designed to optimize video content for YouTube.
It is easy to use as well. All you need to do is to enter the keyword that you want to create your content on in the Morning Fame search tab, then it will provide you with the same or similar keywords that are being searched on YouTube.
Using the keywords that people searched on YouTube will help you rank faster and better. Thus, it is key that you use a keyword research tool like Morning Fame to help you with that.
Tip #3 Syndicate your YouTube content
The good thing about YouTube content is you can get the share link of your video and share this on other social media platforms like Twitter, Instagram, Facebook, and LinkedIn. We do this in our own agency every time there is a new video, we have a long list of social media platforms where we post the same content across these sites.
Final thoughts
Video marketing is the future. This is right now the most shared and the most engaging content in digital marketing. Plus, this is also the cheapest way to market your business. You can create your video content in less than an hour using your phone camera. You do not have to hire a full production team to record and edit your video, you can do all these things using your phone. If you are getting behind your content and you are struggling with blogging or article writing as a form of marketing your business, then try video marketing. It is faster, easier, and cheaper.
