How does video marketing work for 2020 and beyond? In this article, Local Video Marketing Tips, I will be discussing to you one of the most asked questions for video marketing. I will share with you a proven strategy that we have mastered over the years on how you can maximize local video marketing to your business and drive consistent sales.
Watch the video version of this article below:
How to drive more customers through local video marketing
When it comes to utilizing video marketing, the very first thing you always need to remember is to be strategic of where you promote your business and where to bring your customers from.
For local businesses, no doubt that YouTube is the channel you need to get those customers to your website. This platform is the most powerful and cost-efficient way to promote your business to potential customers.
1. Utilize YouTube in marketing.
YouTube is the second largest search engine besides Google search. And YouTube, for those who are not aware yet, is owned by Google too.
If you are marketing your video on YouTube, you take note of what other YouTubers are doing, and that is producing how-to videos. The platform is known for learning and you may want to do your content this way too.
By sticking to “how-to” videos, you get away from content with direct selling or overly promotional.
Another great thing about YouTube is that you do not need to hire professional videographers to help you with video marketing. YouTube videos can do with a decent camera (even a phone camera), a working mic, and good lighting. The value of YouTube videos lies heavily on the content that you share, specifically content about helping people.
2. Find out what customers are looking for.
You can find your customers using specific online tools for topic and keyword research. These tools help you create the right video content for the right customers. Remember that when it comes to YouTube content, you need to be educational by helping people through your video content.
Google Trends
Google Trends shows you the trending topics for a particular term that you search for. This tool is very helpful in knowing the trending topics in your industry and you can use the results you gathered here to come up with a topic that most of your target customers are looking for.
Google Keyword Research Tool
If you want more in-depth information about your industry topics, then the Google Keyword Research Tool is for you. Just enter the topic you want more research on and the tool will provide you with statistics on the most sought-out keywords for your industry.
YouTube Suggest
Head over to YouTube and use the search feature. As you type, you may notice that YouTube is suggesting topics that other people are also searching on the platform. This is another way to know what people in your industry are looking for.
3. Run your video as an ad under Google Ads.
Once you have the right topic and you have created a video around it, then you can easily run this video as an ad in Google Ads. This is the easiest way to gather customers fast since you are paying for visibility, your video content will be on the top of the list whenever potential customers are searching for content that you have made.
Aside from good visibility on YouTube, you can also target customers who are not on YouTube. Since Google owned YouTube, you also have the option to run your video content on Google platform and its other networks, which gives you a wider network in promoting your local business.
Conclusion
YouTube may seem overwhelming at first, but the platform makes it very easy to share and digest content. Your audience wants to learn, be entertained, and engage with your local business through video, so be sure to follow this guide to make the most out of your video marketing strategy.
