In today’s article, Local Video Marketing, I will discuss to you a strategy that most marketers and business owners do not know yet. We all know that video content is a powerful marketing tool. However, there is a strategy that you can easily utilize to get more out of your video marketing efforts.
Watch the video version of this article below:
Local Video Marketing
Today, we focus on local marketing, specifically local video marketing.
When it comes to local marketing, two things always come to mind: One is Google My Business (GMB) and two is Google Maps. Both of these places are the starting point of all local businesses since they are free to use and of course, they are owned by Google.
But did you know that aside from optimizing your GMB and Maps listing, you can add video content to fully own the search results?
Yes, this is possible with the help of using another free platform, which is YouTube.
How does YouTube help me rank better on SERPs?
Simple. If you notice when it comes to local searches, Google now provides the top space for local ads. This means that if you are only utilizing the free listing from Google My Business and Google Maps, then no matter how well-optimized your listing is, it is not guaranteed that you will appear on the top page of the search.
This is where creating and publishing your video content on YouTube comes in.
As I previously mentioned, video content is popular these days when it comes to digital marketing. Because of this, Google also displays video results related to a search query.
You can still dominate the search results and even better visibility if your video content appears on SERPs since video content results use thumbnail instead of plain text. A thumbnail in the search results occupies a bigger space compared to blogs and websites which are in text form.
Also, studies show that people tend to click on a photo as compared to a clickable link.
Another good news is, most local businesses do not know of this strategy yet. You can easily dominate the search results with your video content thumbnail provided that you have hit the right keywords to target your audience.
Best of all, this strategy is easy to do and is free.
Grab this opportunity while no one else is doing it yet. If you can start investing more in video content and optimizing this for search engines, then you get top real estate for free. You optimize your content on YouTube and on Google, which is a smart move because these two platforms are the top places where most people go for intent-based searches.