If you understand well the Google Ads bid strategies and how the algorithm works, you can pay less for your ads and still rank #1. In this article, Lower CPC Google Ads, I will show you how to have a lower cost per click (CPC) on Google ads while you get the number 1 spot on search results.
In order to get a low CPC and still rank number 1 on Google Ads, you need to have a well-optimized Google Ads bid strategy and a good quality score.
Watch the video version of this article below:
What is Google Ads quality score?
Google Ads quality score works like a report card, given to you by Google on how well you are delivering a good user experience.
Each keyword has a score between 1-10, based on the relevancy of these three factors:
- keywords
- ads
- landing page experience
Let me break down these three things and why they are relevant:
Google wants a keyword to be relevant to the ad. This means that your ad content should mention the relevant keywords within the headline and the body.
The same keywords should also be present within the content of your landing page.
The relevancy of your keywords to your ad content and to your landing page content should be consistent throughout the entire user experience in terms of clicking the ad on Google. This whole process is how Google determines the quality score of your ad.
How does my quality score affect my cost per click (CPC) Google Ads performance?
Creating a relevant keyword and weaving this keyword to your ad content until your landing page creates a good user experience. Google will grade you in terms of how well you adhere to the relevancy of your keyword to your ad content to your landing page content.
You should at least get a quality score of 5 and the higher your quality score is, the better are the chances that you’ll rank in the top position. At the same time, this will lower your ad costs.
Conclusion
To wrap this up, improving your ads and making your keywords relevant to your content is the success formula for lowering your ad costs.
And if you give a good user experience with your ad content, then your ad will likely be more visible on the top results.
By achieving a good quality score, you will be able to compete with large companies in your industry and at the same time, helps you maximize your Google Ads budget with the highest return.
