Four Ways The Social Network Can Help Promote Your Company
Interested in starting a social media marketing campaign but not yet sure of how to use Facebook for small business? If so, then this article is for you. The benefits of social media marketing are extremely powerful, even for smaller organizations — and you can begin growing your company through Facebook with any or all of these four foundations of successful social media marketing.
1. Build an Informative and Easy-To-Find Presence.
This first pillar of strong Facebook marketing is absolutely free and relatively easy to achieve, so virtually every company that is interested in digital marketing at all should complete it. Simply building social media pages for your company on all the essential sites for your industry (i.e. LinkedIn, Facebook, and Instagram) will help make you more easily searchable. And filing those pages out with accurate and up-to-date information such as your hours, your location, your company description, and your mission statement or vision will help you standout from a lot of other organizations in the online space.
2. Share Your Original Content.
Creating blog posts, explainer videos, behind-the-scenes photos, etc is a fantastic way to engage with your community and get your brand noticed. However, without a way to distribute this content, your odds of getting any meaningful response is slim to none. This is one of the most important reasons why any company that is interested in content marketing should be working actively to develop and grow their social media presence. If you are interested in learning more about how social media can work in conjunction with an original content marketing strategy, then we highly recommend this blog article from Hubspot, entitled “How to Develop a Content Strategy: a Start to Finish Guide.”
3. Respond to Customer Feedback.
One of the most important functions that companies perform on social media in 2018 is responding to customer feedback in real time. Given the amount of positive and negative feedback that circulates through social networks every single day in today’s world, this is an important function of damage control, and also an excellent opportunity to turn potentially negative situations into catalysts for attention and growth. For more information on responding to negative feedback strategically, we recommend checking out this article from Search Engine Land, entitled “The Most Effective Ways to Respond to Negative Reviews.”
4. Advertise Yourself With Facebook for Small Business Ads.
Obviously, because here at WSI Priority Media we help run Facebook for small business advertising campaigns, we may be a bit inherently biased — but we firmly believe that paid advertising is one of the most essential components of any truly effective social media marketing campaign. And the numbers certainly back us up. This Hubspot article on calculating your social media advertising ROI is an excellent resource for anyone looking to learn more about just how much an ads campaign could mean to your business.
Want to Learn more about online advertising through social media? Contact WSI Priority Media today for additional info!