In today’s article, Optimize Marketing Campaign: How To Optimize Your Ad Campaign, I will give you5 tips to implement how you can properly optimize your marketing campaigns to get the best results every time.
Watch the video version of this article below:
Optimize a Marketing Campaign: 5 Brilliant Ideas
The 5 strategies I am going to share with you are the exact same things that we use in our agency, WSI Priority Media.
5 strategies to optimize your marketing campaign
Don’t underestimate the power of reputation. 8 out of 10 people are checking your reputation before they buy from you. It’s critical and makes a lot of sense.
The reason why a good reputation increases your conversion and a lot of people make a huge mistake of not looking at their reputation for conversion. When 8 out of 10 people check your information out, you need to be ready with it and make sure that you have reviews about your business.
If you have zero reviews, I recommend you check Reputation X, this company can assist you with tools that will help you automate and generate more reviews for your business in a shorter period of time.
Remember that traffic cost you money, conversions make you money. One way to achieve good conversion is to watch your reputation online and you can see traffic improving on your end, and great thing is it will be far less expensive too.
#2 Website speed
Never forget to always check your website speed, especially when you are running campaigns. A lot of people make this mistake when they’re doing all kinds of lead generation activities and bringing leads to their website with slow load speeds.
To check your website speed, go to Google’s website speed check.You can check the speed of your website in desktop and in mobile mode.
It is recommended that you go with a 90 and above speed score for both desktop and mobile. Your website’s loading speed is everything since Google can penalize you. On the other hand, if you maintain a good page speed (which is 90 and above), Google rewards you by making your website rank higher on their search results and ad campaigns.
#3 Google Analytics
Always track your Google Analytics. This will tell you so many information about your website such as the number of people getting to your website, the bounce rate, and the length people stay on your website.
You can learn so much about your your customers based on just watching their behaviors in Google Analytics.
#4 Video marketing
Are you using video to optimize your marketing campaigns properly? In WSI Priority Media, we use videos in the form of ads, specifically YouTube Ads.
We use YouTube Ads for top of the funnel in our own agency. Our video ads are the number one driver of leads. They are the most engaging form of content. And also, cheaper than text ads. We use YouTube Ads in our targeting. They are tested to drive quality leads so it is a great top of funnel.
#5 Use videos on website
We suggest that you also use video content on your website. I recommend that you place a video above the fold of your homepage, which is the top part.
This is a good strategy for people to see as soon as they come to your page, and you’re telling something like “We help businesses grow.”
Also, right after you get above the fold and you start scrolling down at the bottom, I suggest you place another video, just around a minute and a half about the history and information about your company or business.
I could not stress this any further, video is the most engaging form of content right now. It also increases page time and this affects your Google ads too.
People on your page and the length they stay on the page are measured by Google. These factors contribute to Google’s decision on relevance. By relevance, it pertains to how your ad, your landing page, and your content are relevant to the people’s intent. Thus, the more people browse and stay on your page, the higher the relevance score is for you.
In turn, this will help you with the conversions and can also lower your ad cost.
Those are the 5 important tips that you need to remember when it comes to how you properly optimize marketing campaign.
Be sure not to make the same mistakes that a lot of people make when it comes to marketing. These 5 tips are basic but they are most often missed out.