In this article, PPC Lead Generation Tips: Get Leads Fast, learn the 7 key elements of an optimized PPC campaign that will work to attract qualified leads to your website, both at the National and local level.
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Paid search ads can be a great way to attract qualified traffic to your website with immediate results at both the national and local level.
However, with this pay-per-click bidding process campaign should be managed carefully to avoid overspending or wasting your budget by targeting the wrong audience.
A properly optimized pay-per-click campaign will include the following seven key elements, successfully combining them so they work in harmony with each other.
7 key elements to pay-per-click marketing
1. Begin with keyword research
This forms the foundation for your campaign, and if omitted or not done correctly can have you going off in the wrong direction from the very start, and ultimately impact your valuable marketing budget.
2. Well-crafted ad copy
Give your ad copy some thought make it short, direct, and include a clear and enticing call-to-action writing.
Specific ads that properly target the intended audience will improve your performance tremendously.
3. A/B ad testing
Don’t set your ad copy in stone. Use campaign tools like AP testing to test and tweet your copy to help generate better results.
4. Bid management
Pay-per-click best practices can be a bit of a tedious task complete and managed effectively.
Bid management tools monitor bits and activity and will help deliver a very reliable and consistent cost per acquisition.
5. Relevance and landing page content
Quality and relevance of your landing page will not only give the visitor a consistent transition from your ad it will also play a key part and how your ads are positioned in the search listings.
6. Hone your call-to-action
Make sure to include a visible call-to-action on your landing page, making it obvious to your customers on what next step you want them to take.
7. Results measurement
Just as keyword research is a critical starting point measuring your progress is critical to your success once your campaign is up and running.
Having measures in place to monitor the success of your paid search activity will enable you to make improvements and realize a return on your digital advertising investment if you would like help in proving your pay-per-click advertising campaign.
