Even if you have the most attractive website on the internet, it’s useless if no one can find it. The way consumers are searching for information in changing constantly. Our AdaptiveSEO methodology helps your search rankings to evolve and grow over time – ensuring that your business is found by your target customers, today and tomorrow.
Google and all the other top search engines have changed their search algorithms tremendously over the last couple of years due to the fact that their number 1 goal is to give the best user experience to their customers (anyone using Google search), and provide them with the most relevant and up to date information. With the boom of social media and the real-time nature of this medium, to keep on reaching their business goal, they had to integrate social media into their search algorithm.
People are human and are more likely to trust a website recommended personally by their friends than by a search engine. Websites with a strong social presence have better conversion rates and brand loyalty, leading to more sales, more word-of-mouth referrals, and greater brand awareness, all of which leads to more positive reviews and inbound links.