In this video I’ll be showing you Smart Ads, Google ads that are super simple to setup and a great way to get started with google ads.
You can setup smart ads quickly with two different goal objectives. To generate sales or to generate leads. Smart ads is not available for a goal of website visits or app installs either.
The beauty of smart ads is that they are super simple. They remind me of bumper guards at the bowling alley. No matter how sloppy your throw is the bumpers will catch your ball and keep it going the right direction.
It will not guarantee a strike but it will at least keep you moving in the right direction and help you knock down some pins that you may not have otherwise.
If you’re just getting started with Google ads, give smart ads, Google ads a shot. My primary caution for anyone trying out smart ads is to keep your keywords limited to your core keywords in the beginning. Try to manage them as carefully as possible because Google will automatically do broad match and bring you click on results that it things are related keywords. So watch your spend closely and which keywords are being clicked.
If it’s gone off course then shutoff those keywords that are not applicable. So give Google Ads Smart Ads a shot and let me know how it goes. Good luck!