In today’s article, Setup Smart Ads: Google Ads, I will discuss about Google Ads Smart Ads that are easy to setup. Smart Ads are one of the easiest ways to start with your Google Ads campaign.
Watch the video version of this article below:
Smart ads are the simplest way to get started with Google Ads. Let me show you how to easily set up your Google Ads account using Smart ads:
Smart ads set up
Go to your Google Ads account and create a new campaign. You can see the smart section window, where you are given seven different options to choose from. This section is where you start the goal or the objective
Under the campaign type, you select Smart Ads
Then tick the option you want under “What action do you most want customers to take?” and then click continue
You will be taken next to Google My Business. So before anything else, I suggest you setup your GMB first before you set up your Google Smart ads so you can connect the two platforms easily
Select your radius based on how far you want to be from your business
Once you clicked Next, you need to choose your keywords. Google will be giving you related keywords so be careful and make sure that you are only picking the ones that are related to your target keyword. Google will typically go broad in their targeting and so if you go off a little bit here, your targeting will be going off the rails much broader.
Next is creating different headlines and descriptions
Enter your URL or your landing page. Choose your landing page and make sure that your landing page is the same as what your ad says to get more conversion. Next is setting up your budget and you are done
Now you are set up and ready to go. Your ad is completely done, your targeting is in place, you have set up your keywords, and you are done with setting up your budget.
I have also blogged about keyword management, and you can learn a little bit more about keeping an eye on your keywords. You want to make sure you filter the keywords and keep an eye on these because Google can go quite off the rails and give you some keywords that are just not relevant to your business.