Today’s article on Small Business Growth Tips: Traffic vs Conversion focuses on traffic and conversion. This will be useful for small business or local business owners who are looking at growing their business.
In digital marketing, it is important to get traffic and be able to convert it after. Remember, traffic is what costs you money and conversion is what makes you money. Do not just settle with traffic. You also need to focus the same energy you put into building your traffic to conversions.
If you can figure out how to be able to double your conversions, you’re literally cutting your advertising costs in half or you’re doubling your return on investment. And that’s the strategy in digital marketing that you really need to understand.
Watch the video version of this article below:
How to get traffic on your website
Use keywords
Keywords are everything in digital marketing. The fact is, 15% of all keywords used today in Google search have never existed before. And with the technology we have today such as Siri and Google voice search, you get additional new keyword searches that you can utilize for your content and marketing.
So, to target your audience online, you will need to be better at keyword research. Know the right keywords that your target market is using so you can use the same keywords for your business to be found out.
You can utilize several keyword research tools like Google ads keyword search tool. You can just put in your core keywords to get more keyword ideas that you can use for your marketing. I suggest you update those keywords monthly, get the latest ones that are coming out, and just start inputting those into your campaigns.
How to convert your traffic
Use Google ads
Running Google ads can be very helpful when it comes to conversion. You get instant visibility when people typed in your target keywords. The visibility we are talking about is when your ads show up on the top of the search results for the given keyword.
Get listed on Maps
Google Maps listing is another way to convert traffic into sales. The map listing is beneficial to local businesses. If you are a local business, I suggest that you also focus on getting good reviews as this is your reputation online. A good reputation, meaning high rated reviews will get you more customers.
If you are running Google ads, you do not want to spend your money on the advertising campaign and get the worst reviews from your customers. People are attracted to the business with the most and the highest reviews. Based on our experience, the most and best reviews is getting over 90% of all of the first click traffic.
If you need to gather reviews, you can check out Reputation Advantage, which is an automated software that helps you take good happy customers and automate the review requests through a simple text to get them to post their reviews.
