Today’s article on The Secrets On How To Retarget On Google we will be discussing how you can find better ways to market online and how to determine less crowded channels that allow you to have a big imprint on your target market.
Watch the video version of this article below:
Video is the big game changer going on right now. But it’s not used correctly. In over 9 out of 10 businesses that I see, it is so far cheaper than Google Ads or Facebook Ads.
Its retargeting ability is second to none and you can get traffic and leads for a fraction of the price today.
People have a short attention span and it’s crucial for you to understand who’s interested and who’s not. In traditional advertising you just can’t do that.
However, with video, this allows you to be able to see who’s interested, who’s engaged, and who’s not.
When somebody watches 75% of your video, not only are they interested, but it allows you to create custom audiences of people that are interested in your product or service.
If you only get one thing out of today is that it’s cheaper and more profitable to market to warm traffic than it is to cold traffic. We see conversions of up to 8 to 12 percent higher.
You can use Google Ads and Facebook Ads, but it’s much better and more profitable to combine them with a smart video remarketing strategy.
Don’t make the mistake of running your marketing campaigns on old networks that are expensive and overcrowded.
Just like most popular TV shows today, none of them are running on the old traditional networks anymore.
Do that and you will supercharge your marketing and you’ll get much better results.
