In today’s article, Tips For Tagging YouTube Videos, I will share with your several helpful tips for tagging YouTube videos.
Video tagging is really important and there’s been a lot of debate lately about it. Some people say not to worry about YouTube video tagging since this is not important. However, with Google’s new semantic learning, you need to worry that when there are no available tags on your videos, Google will assign tags for you. Thus, my take, video tagging is as important as before.
Watch the video version of this article below:
TIPS For Tagging YouTube Videos
I am going to give the best 4 solid tips for tagging your YouTube videos. Let’s start:
Video tagging tips for YouTube
1. Your tag should be your target keyword
Your tag should match the target keyword. Let us say, for example, your target keyword is “how to play a musical instrument”, then your tags should be just around that keyword and key phrase.
Add video tags like how to play an instrument, how to learn to play an instrument, or a course on how to play an instrument. Keep the tags tightly grouped based on the target keyword. By doing this, you will find that this technique is more effective in terms of targeting a quality audience.
Your first tag should also be your target keyword. This is an insider pro tip that I want you to know because we have tested this on our own YouTube channel and it worked well in terms of ranking.
2. Use two to three keyword tag
The single keyword tag is too generic and broad that you will target the wrong audience. The safest to do is to get very specific and usually, you get this with a 2-3 keyword tag.
This way, it tells YouTube and Google who your target audience is. Just like what I have mentioned in #1, specifying your tags closely to your target keyword helps you target the right audience and it also tells YouTube and Google who your target audience is.
Do not get the same mistake as what most people are doing, which is using as many keywords as they can get to get wider reach and views. While you can get more views, these views will not be quality. This means that since you are spamming keywords in your tags section, you are also welcoming the wrong people to your channel.
As a result, you will get a high bounce rate, which can be tracked by YouTube and Google algorithm. And when you get a high bounce rate, your ranking on search results will suffer as well because YouTube/Google thinks that your content is not quality.
3. Keep it relevant
Keep tags relevant and not excessive. As I have mentioned in #2, tag stuffing does not work. It may have been successful in the past when it comes to ranking. But now that Google machine is accurate in tracking down its users’ behaviors, stuffing your video tag section with a bunch of irrelevant tags will just result in poor ranking because of the high bounce rate that can occur on your YouTube channel.
What you want to do is look at the tags of the top ranking videos and learn how they place and create tags. You can easily duplicate this on your YouTube channel.
4. Use TubeBuddy
TubeBuddy is one of the top useful tools in doing keyword research and optimizing your video for YouTube. One of my favorite TubeBuddy features is the SEO tool, where you can easily optimize your video content for SEO, including optimizing your tags section.
TubeBuddy ranks your video content and gives you the current SEO score, wherein 100is the perfect high score. This scoring system gives you an idea of how well you’ve optimized your video. You can easily tweak your score inside TubeBuddy to get a SEO score of 100.
I hope you find today’s article helpful. These are my top pro tips in utilizing your video tags for ranking and for targeting the right audience to your channel. Always remember, aim for a quality audience by properly tagging your video with the right keyword tags.