Are you looking for a way to get as many views as possible, in the shortest amount of time, for your video campaign?
Well today, I am going to show you the solution for that, which is utilizing Trueview Instream Ads.
This is an action campaign and a very simple and cost-effective way to drive more views and conversions across YouTube.
Watch the video version of this article below:
You have this great video content that you wanted to share with your audience but you are struggling with marketing and you are running out of ways to increase video views.
While you rely on organic traffic, this is not enough for you to get the number of views that you wanted for your video.
Organic traffic is a long-term way to get views, so you must treat organic traffic as part of your long-term traffic plan. But what about your short-term plan?
Short-term marketing plans are time-savers and personally, short-term marketing plans not only save you time but they also save you more money over time, when done right.
Especially in the case of video content, where the message is always almost about the present. You have to move fast and gain more views in the shortest time possible, or you lose that chance to target people who have an interest in your content.
That’s where the solution- Trueview Instream Ads is needed.
How trueview instream YouTube ads work
Trueview instream ads is a type of action campaign for videos. It offers the following features that you can use for your video ad campaign:
- Prominent calls-to-action (CTAs)
- Headline text overlays
- End screen
With these features, you are given the power to encourage customers to explore more of what you offer. You can even ask them to share their contact information and other important actions that you want potential customers to do.
Here is an example:
Before I discuss how you can set-up trueview instream YouTube ads, you need to make sure that you have do the following:
1. Have admin access to Google Ads Manager (since this is where you will set up the Trueview Instream campaign)
2. First set-up conversion tracking, which is needed to run this type of ad).
So let’s head over to Google Ads Dashboard.
Setting up trueview instream in Google Ads
Step 1 Create New Campaign
Sign in to your Google Ads account. In the page menu on the left, click Campaigns. Click the plus button, then select New campaign.
Step 2 Select the goal type
Select the Sales, Leads, or Website traffic goal. For the campaign subtype, Drive conversions are automatically selected. Select the Video campaign type. Click Continue.
Step 3 Name your campaign
Enter a name for your campaign.
Step 4 Set your bidding strategy
In the “Bidding strategy” section, set your bid strategy to Maximize conversions or Target CPA. If you select Target CPA, set the target amount you’re willing to spend for a conversion.
Step 5 Set the Budget and dates
In the “Budget and dates” section, set your budget type, the start and end date for the campaign, and the budget delivery method.
For the budget type:
Select Daily (the average amount you’d like to spend each day) or Campaign (the total budget you’d like to spend for the duration of the campaign) and enter the amount you’d like to spend.
For the budget delivery method:
Select Standard (to spend your budget evenly over time) or Accelerated (to spend your budget as quickly as possible). If you select Accelerated, your budget may run out early.
Step 6 Network settings
Under “Networks,” select where you want your TrueView for action campaign to appear. Provided your campaign is eligible, you can choose one or more of the following networks:
- YouTube videos: Ads can appear on YouTube videos, channel pages, and the YouTube homepage. You can use in stream ads.
- Video partners on the Display Network: Ads can appear on Google video partner sites and apps.
Step 7 Set the other sections- language, location, exclusion, and target devices
- Select the languages and the locations you want your campaign to target.
- Choose your content exclusion settings to define where your campaign runs.
- (Optional) Click Additional settings to target specific devices, set a frequency cap, and set a schedule for the ad.
Step 8 Name your ad group
Enter a name for your ad group.
Step 9 Set the demographics and keywords for targeting
- Choose the demographics and audience types you want to reach.
- Choose the keywords, topics, and placements where you want your ads to show.
Step 10 Set the bidding amount
If available, set your bid amount.
Step 11 Create your ad
In the “Create your video ad” section, search for a video you’ve uploaded, or enter the video URL from YouTube. “In-stream ad” is automatically selected as the ad format.
NOTE: The video used in the ad should be at least 10 seconds or longer.
Enter the final URL, which is the landing page you want people to reach when they click your ad.
Enter the display URL, which can be a shorter version of the final URL or the same as the final URL.
Enter a call-to-action, which should be compelling and direct people to the website specified in the final URL.
Enter a headline, which will appear as the primary line of text that promotes your product or service.
(Optional) Click Ad URL options (advanced) to add a tracking template, final URL suffix, or custom parameters to the final URL.
Select either an image that’s automatically generated from the videos in your YouTube channel (recommended) or an image that you manually upload as your companion banner. Companion banners appear on computers only.
Enter a name for your ad.
Click Save and continue.
Conclusion
So here’s a takeaway and another good reason why you should run Trueview Instream Ads and this is a fact directly coming from Google. According to Google:
Also, Google says:
65% of TrueView ad campaigns raised brand interest.
That being said, and thanks to Google, TrueView Instream Ads not only give your brand the tools to hone its messaging, it can be a significant driver of brand lift.
