Video marketing is our lead source and money maker. The same is true for our clients. So in today’s article, Video Marketing 101, I will discuss about the tips and strategies of how we are using video in WSI Priority Media. These are the same strategies we use for our clients as well.
Watch the video version of this article below:
Video Marketing 101
If you are not yet using video in your marketing strategies, I suggest you do as video these days is one of the most used forms of content online. Nothing comes close to video, not even social media, Google ads, or SEO.
One of the many reasons why you should be utilizing video marketing is that video buys time on site. What this means is when people are spending more time on your website, they are likely to be converted as customers. Another great thing about video content is it’s more cheaper than any marketing platform such as Facebook ads. The best part is, you can also run a paid campaign for your video inside YouTube, Instagram, or Facebook.
There’s nothing that keeps people engaged longer on the platform than video. We have seen more video content on YouTube, Facebook, and even Instagram. Video content keeps people engaged and social media platforms love getting people’s attention and they prefer them engaged on their sites longer.
Video marketing is very affordable right now because a lot of people haven’t jumped on the bandwagon yet they have not figured out how to be able to make video work. Today, I will discuss more on to properly use video marketing for your business.
Video marketing for business
In terms of video quality, a lot of people are doing the wrong way of spending a huge amount of money when it comes to creating video content. You do not need to spend a lot of money in creating your video. Forget about hiring a videographer or a full production staff to create your videos. The video content that is working well today is those created casually. You can use your mobile phone with good audio and use editing apps to create an awesome, high-converting video.
Click How To Use Your Phone To Make YouTube Videos if you want to learn more about how you can create your video content by just using your phone.
Test your videos
If you are spending less on creating your video content, you can produce a lot of videos for your audience and feed them with new content on a regular basis. In return, you can test which videos are good for your target audience and you can produce more of this content for them. Testing your videos to cater to your target audience is one of the key factors to a successful video marketing campaign.
This is another mistake that I see most people make when it comes to video marketing, they simply do not conduct video syndication. People just stop at creating videos but they do not syndicate this on other platforms. In our agency, we create our videos and we syndicate these videos to social media sites including Facebook, Twitter, Pinterest, Instagram, and LinkedIn.
Video content optimization
Another important thing to do is to SEO your videos. Make sure you’re doing your keyword research using keyword tools like MorningFame and TubeBuddy. These tools help you understand which keywords are more valuable and which keywords you can rank for.
Keyword research is important so your target audience can find you on search. Once you are done with your keyword research, you then optimize your video content with these keywords. I suggest you optimize your title, tags, and description with your target keywords.
Create a blog
Another way to properly utilize video marketing is to create a blog version of your video. We apply this to all our published video content. You can check our blog section for the blog version of all our YouTube videos. Why do you have to do this? Creating a blog for your videos can help you rank in Google search. Besides ranking in YouTube, you also get to rank for the same content in Google.
That is how you create a game plan for your video marketing. These are all basic concepts but these will help you so much in terms of getting more traffic and conversions with your video content. The most important part that you need to remember is to produce new content regularly and use the strategies I have suggested for you in every video that you make.