I generate moneymaking leads continuously in my weight loss marketing campaigns. In this article, Weight Loss Marketing Ideas, I’ll share with you insider tips on what is working best for generating lots of new clients. You will find some insider tips on what is working best right now using marketing in a cutting-edge way to generate leads for your weight loss center or weight loss clinic.
Watch the video version of this article below:
Weight Loss Marketing Ideas
In terms of weight loss marketing ideas, some of the things that are working now for your campaigns to work well is using more video in your marketing. Video is the most engaging form of content. However, I don’t see a lot of weight loss marketing campaigns that really use video to a level that it should be used.
If you’re a local business, specifically in the weight loss industry, video marketing works because it is very engaging. You may have noticed that YouTube, Facebook, Instagram, and TikTok are embracing video. Why? Simply because it’s engaging, and it keeps people on the site longer. It also brings more value because of the engagement.
Video is the most shared content online. It got engagement and the more people spend time on your website, the more people are going to fall in love with your website, they are immersing themselves in your content, they are starting to get to know you like you, and trust you.
Video allows you to be able to tell a story, to engage with people using audio and visuals at a much different level. Not only does video helps in increasing time on page, but it also helps increase in developing relationships of people who will become your customers.
Brand search advantage
YouTube can rank thumbnails on the front page of Google. Your business should have the front page Google thumbnails showing up in the front and the center of the search result.
When somebody searches for your business, like for example, a review of your company, you should be able to supply them with the right content. Get them a good video review by ranking your videos on the front page of Google.
Here’s an example:
If I search my own company name, WSI Priority Media, you can see that my organic website is shown as the first result. This is a text-based result only. However, when you look down below, you can easily see the 4 videos on the results page as well:
So what does this tell you? It tells you that Google values videos. You can rank well for your brand name with videos. Instead of people finding other companies or other competitors, like Yelp, which is always competing for that spot that you should have, you can easily outrank these sites with your videos.
Tips on using video for promoting your weight loss business
Optimize your video using SEO
Using video is a very powerful marketing tool for your weight loss niche. Getting into the top page of the search results using video marketing for your weight loss niche is one of the easiest hacks to do. All you need to do is always SEO your videos to show on “near me” searches as well.
Use video as featured content on your website
I also suggest that you utilize videos and place them on your website. For example, on our website, you can see a video right next to our header. This works well for your visitors as they can easily understand what your company is about and what you offer in 2 minutes or less of watching your video.
Back up your video presentation with clients’ testimonials
Right below your video presentation, I suggest you place all your customers’ testimonials and success stories on weight loss to really make a strong impact on your new visitors.
Convert clients’ reviews as video testimonials
You can create video testimonials of your clients and run these videos as ads. Choose YouTube Ads in your Google Ads account as YouTube Ads are cheaper, in which the price is between 1 to 3 cents per view.
How to run a YouTube Ad
When running your YouTube Ad, I recommend that you run ads for two different campaigns:
In-Market audience– these are actively looking for weight loss products and weight loss programs.
Affinity audience– these are people defined by communities or those who are recognized under niche communities like the weight loss niche.
So by investing 1 to 3 cents per view, you take full advantage of promoting your weight loss business to a huge number of people who are interested in what you offer. With video marketing, you will surely have better results since video (when done right) is a game-changer for any business like the weight loss business in terms of marketing products and services.