Today’s article, What Are In Display Video Ads And How Do They Work?, I will discuss about in display video ads, what they are, how they work and most importantly what are the opportunities and benefits of in-display video ads in YouTube and Google Ads advertising.
Watch the video version of this article below:
In Display Video Ads, How They Work
I highly recommend in-display video ads and if you’re not using it, I advise that you start utilizing it. With in-display ads, you can run video ads inside the Google Display Network (GDN).
Inside the GDN, you’re able to use image ads, text ads, and video ads. You can also use the in-display video ads as pop-up ads inside of YouTube.
Benefits of in-display video ads
I want to share with you the continuous yearly growth in investments that companies are making in online paid advertising. Since in-display video ads are still growing, I recommend that you take this opportunity. The cost per click (CPC) is cheaper.
This reminds me of 4 to 5 years ago when we were getting pennies on advertising on Facebook. However, as soon as there are so many people clicking on the ads on Facebook, the prices started skyrocketing and so today Facebook one of the most expensive paid ads online.
When it comes to “effectiveness of the ad”, there is nobody with the demographic, psychographic, and behavioral information that Google has. With this, you can get your message in front of the right audience for pennies per view. That is a huge opportunity for you.
We love to use in-display video ads for brand awareness and as the top of the funnel. You can create a good video that tells your story at the top of the funnel level. You can bring your audiences into your awareness. You can bring them into your sales process and successfully be able to generate new customers.
Targeting and engagement
In-display video ads offer great targeting and engagement. With video ads, you’ve got 75% more engagement with in-display video ads.
Nothing can communicate well like video content. You can tell who are the people who trust and like your videos. Your customers can see you, hear you, and can follow along. You can use video to tell a story or you can use video to educate. It is just so much you can do.
When you’re doing your targeting, you can use intent-based targeting. If somebody types in the search section, for example, someone searching for a web developer, you can target these people using the right keywords.
If you do not know how to do keyword research, no problem. The Google keyword research tool will help you do this. Just input the core keyword or you could put on a website and it will look for keyword suggestions.
Are you using display video ads for your marketing? If not, I suggest that you do. As I have mentioned above, there are a lot of advantages to using in-display video ads, including its affordability.
We recently ran with a company that had an expensive and competitive cost per acquisition. We started running video ads alongside their text ads. In a short period of time, in our video ads, we have started scaling, and our cost of acquisition was 5x to 6x cheaper in comparison to what they were paying on text ads.
This makes more sense to generate customers from in-display video ads than it with text ads when it comes to budget.