Search engine optimization or SEO may have taken a backseat to the new social media marketing techniques for attracting new customers, but the truth remains that a well-executed search marketing campaign will still drive targeted traffic to your website.
In this article, What Is SEO In Digital Marketing: Working SEO Tips, we’ll look at best practice SEO techniques which work in harmony with the search engines, avoiding the risk of falling foul of algorithm updates, which penalize irregular SEO methods.
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There is no magic formula.
Achieving sustainable top rankings is not down to any mysterious SEO system that guarantees first page listings.
The well-publicized Panda and Penguin Google updates where measures taken by the world’s most popular search engine to improve the quality of its listings by weeding out websites using SEO methods designed to artificially boost rankings to value-based content marketing.
Creating content your target audience.
Publish good content for your audience to read and to share with others. Continues to be the best way to get the attention of the search engines and to be ranked accordingly as a valuable and relevant source of information to searchers looking for your products and services.
Don’t ignore the basics.
A good starting point for any SEO campaign is conducting an audit of your current website activities including evaluating your content attention to on-page SEO factors.
Checking your website structure.
Analyzing the quality of your inbound links and a thorough SEO audit will determine whether there are pieces missing from your current online marketing activities.
Think mobile.
The web is rapidly going mobile. Publishing mobile-friendly content and ensuring your site is built using responsive web design techniques well demonstrate to search engines that you are prepared for website traffic for mobile devices.
Conclusion
In conclusion, the search landscape will continue to change so be prepared to evolve with it. Adopting a well-planned search marketing campaign or what we call adaptive SEO will enable you to successfully adjust your marketing tactics and stay ahead of the crowd.
