Are you a local business who like to use digital marketing to promote your business online? If yo are then you better continue reading. In this article, What Is The Benefit Of Google My Business?, I will discuss how you can utilize the free Google My Business platform for your business marketing. I will also show you the key points to consider with tips on how you can maximize the advantages of using Google My Business listing for business.
Watch the video version of this article below:
What Is The Benefit Of Google My Business?
What you need to know about Google My Business
The Google My Business (GMB) is a free online listing for business owners. So many businesses have taken this great platform for granted and the mistake I often see is either business owners do not have a Google My Business account or they have an existing account but do not properly utilize it for marketing.
If you are a local business owner without a GMB account yet, or you have an account but did not fully maximize the benefits of Google My Business listing, then it is about time that you do.
Google is now giving more weight to local businesses that optimize their Google My Business profiles. What this means is small or big local business owners now have a better chance to be found on Google search through the GMB platform.
Let me share with you the things that you need to be doing in order to take advantage of the Google My Business features.
How to properly utilize GMB for marketing
List your company or business under the right categories
There are different business categories under the Google My Business listing. You may choose more than one category for your business. I suggest you choose the right categories that best describe your business and limit your listing to the proper categories only. Spamming Google with irrelevant categories won’t give you quality traffic.
Another tip when choosing business categories is to look at other businesses in your industry that are listed in GMB to have an idea of the categories they are in. This helps create your core list for categories.
Include high quality and relevant images
Fill in your GMB profile with images about your business. Your Google My Business profile should tell a story about your business— who you guys are and what you do.
Try to at least get a minimum of 10 images to your Google My Business profile. Do not forget to also utilize the same images to other listing platforms such as Yelp and all the different directories online that allow you to do that.
Update your GMB with posts
You have a lot to share using your Google My Business such as updates, promos, and stories. By doing this, you are telling Google that your business is active. More than this, you are also telling Google that you are providing regular high-quality content.
Optimize Google My Business
Another great feature that most local businesses fail to see is that you can use the Google My Business account to optimize it for search. You can do SEO on your GMB listing plus use this platform to collect backlinks to your website.
Utilize good reviews to your advantage
As a local business, you may want to focus more on getting good online reviews. This is a good marketing strategy for you when your reviews are easily read on Google. If you constantly receive good reviews, you do not have to do any hard marketing to get customers. Online reviews are your ticket to acquiring new customers.
Now that is my overview on how you use Google My Business to your advantage. The GMB is a free listing that all local businesses can easily create. All you have to do is to open an account here and then follow the tips that I have shared with you above. Good luck!