A recent report published in Statista shows that more than 39% of companies are seeing “significant ROI” on their social media presence and advertising. If your company is currently among the 61% of businesses that are not yet earning money through social media, the time to act is now! If you don’t begin developing a following, your competitors almost certainly will.

Is your marketing team stretched too thin to manage a project as expertise-driven and time-consuming as Facebook Ads Managing? If so, then your organization might be a perfect candidate to work with a Facebook Ads Manager. Let’s take a quick look at a few of the most important factors that should be taken into account when making this type of decision.

1. They Have Worked With A Diverse Range of Clients.

One of the most often-overlooked skills that every social media marketer or Facebook ads manager should have? A strong background in research. After all, learning how to utilize your brand’s tone, jargon, and focus will be essential to their ability to speak to your target audience. And the best indicator that a marketer can make these kinds of adaptations, at least in our opinion, is past history.

2. They Love Data.

As networks like Facebook, Twitter, and Instagram bulk up their analytics software, brands now possess an increasingly powerful tool at their disposal in the form of data. It should be easy to see why Facebook ad managers and social media marketers who know how to read and interpret statistics have a major advantage over their competitors.

3. They Create Original Content.

No one wants to read old news — especially not on social media! If you are going to engage readers and get you content or Facebook ads shared organically, then you need to provide your readers with something unique, valuable, and interesting. (Some more good news: creating original content will help your company’s search engine rankings, as well!)

4. They Have a Fast-Paced Work Ethic.

Some jobs can be performed at a leisurely and contemplative pace, but social media simply isn’t one of them! From responding to customer complaints, to adjusting ad spend, to responding to current events and trending topics — being a Facebook ads manager requires an ability to think on one’s feet.

5. They Ask You Questions.

One of the best signs that a Facebook ads manager knows that they are doing? They spend the interview process asking you questions about your organization, your marketing strategy, and your customer base. This indicates that they have the proactive, responsive, and curious personality needed to thrive in today’s online marketing scene.

Want to learn more about how a Facebook ads manager could revolutionize your digital marketing strategy and provide concrete return on investment for your ad spend? Visit WSI Priority Media to learn more about how we can help your business achieve rapid and sustainable growth through the power of social media advertising!