Video and marketing go together like peanut butter and jelly. From traditional television commercials to today’s YouTube, Snapchat, Vimeo, and even Facebook Live, it’s no secret that video has become a staple of our everyday lives.
Today’s article, Why Video Marketing Is Important For Your Business, we will be talking about why video marketing is important for your business and how to use it for your business.
Watch the video version of this article below:
Why Video Marketing Is Important For Your Business
In fact, according to a recent study, online video is a 600% more effective marketing tool than print and direct mail combined.
Video Marketing Facts
Here are just a few of the facts based from recent studies on why online video is getting popular by the day:
- 75 Million people in the U.S. watch online videos every day.
- Merely mentioning the word ‘video’ in an email subject line, the click-through rate increased by 13%.
- Nearly 50% of all video is watched on a mobile device.
- Through the coming years, Internet video traffic will account for 80% of all consumer Internet traffic
- Videos up to 2 minutes long get the most engagement.
So why use video marketing for your business?
People have the Attention span of a gnat . Video marketing helps deliver messages more effectively in a shorter amount of time while also striking an emotional chord through visual and auditory storytelling elements not present in text.
This is a fact. If you are still not convinced, we have been doing video for our marketing and for our clients’ marketing and we found out that:
- Social video generates 1200% more shares than text and images combined.
- Video shared on Facebook pages increases end user engagement by 33%.
- Embedded videos on your website can increase traffic up to 55%.
How to utilize video marketing for your business
When I started using video marketing for business, I was worried about messing up my video and some concerns about people not liking my videos.
But then, I discovered the power of testing my videos. From there, I knew the types of videos that my target audience.
You can do the same for your business. It may sound overwhelming but it’s really simple.
You can create your video, upload it on YouTube, and then you can use the YouTube dashboard to check and measure your view rate. From here you’ll know so much about what people want to hear and what they don’t want to hear.
When you set up your video in YouTube, you have this amazing powerful set of options in the targeting.
One of my favorites is the “in market audiences”. The “in market” means that people who are actively searching for your product or your service.
By the way, if you are not aware of this yet YouTube is owned by Google. And in case you do not know, Google is the most powerful platform on the earth for knowing what customer intent is.
So going back, in market audiences are one of the most undiscovered and honestly one of the most underused tools that I see.
Whenever I talk about video marketing, I always talk about using it for in market audiences. It’s a very powerful tool so definitely use that, highly recommended. It will help you target the people who are looking for your business. Simple.
Video marketing is becoming more and more affordable and widespread. Using video marketing for your business requires creativity and knowledge of what your market wants. All these components make it possible to create real miracles of advertising at a very minimal cost.