Do you want your ads to be more profitable? In this article, Write Google Ads Copy, I will be showing you how to write Google ads copy that turns visitors into actual customers.
Watch the video version of this article below:
Write Google Ads Copy
Today, I’m going to show you the ways on how you write Google ads copy to get better and profitable results in your business.
In line with this, I am going to start laying down the top common mistakes of writing your ad copy.
Ads copywriting mistakes
Keywords stuffing used to work a lot a long time ago in SEO. However, in Google ads, you don’t need to do keyword stuffing. Rather, it’s so important that you write in a simple, straightforward manner that people understand. That is how you attract people to click on your ad and not the keywords stuffing.
So take the keywords off and focus on the search terms and create your ad content around those terms. You can break them out into ad groups. Separate them into ad groups. You can use the specific keywords in those areas and you don’t have to stuff them all into one ad.
There are so many Google Ads extensions you can use for free such as site link extensions, call-out extensions, and structured snippets. You should utilize site links as they go more further with promoting your Google Ads.
Properly map your site links now to get a good spot in Google Ads completely free. What happens is the eye goes to that big old section, where your site link is located. It is important to write some additional copy. You have to write about your hours, your specials, or help information. Then you have to put that same information on your pages and do not forget to place those URLs into the ads manager.
Weak call to action
Your call to action is really everything. I see so many weak calls to action or missing calls to action. The call to action should be clear of what you want your customer to do after reading your ad copy.
Misunderstanding of customer’s goals
It is equally important to know your customers’ goals. If you know what they want you can easily use ad groups to separate those goals. For example, your customers are looking for the “best cosmetic dentist”, your ad groups should have those keywords and related keywords to fulfill your customers’ needs. You can address what your customers’ goals are based on their search and you can segregate your ad groups to speak to them.
Bad landing page experience
Getting a good ad copy is just one section of running a high-converting Google ad. The next thing you want to do is to get a good landing page experience for your customers.
Your landing page should have all the important details easily seen once your customer lands on the page after clicking the ad. Information like phone number, your location, your service, and more should right be on the page.
You may also utilize video on your landing page to get the right attention. Do not forget to also utilize social proof on your landing page so people can see how they can trust you and how your services par among your customers.
That is how you recognize the common mistakes of writing your ad copy in Google ads. Just follow these steps and you can lead ahead of your competitors. Be aware of the common mistakes and take not how you can fix your Google ads copy to better convert your visitors into customers.