Today’s article, Writing Adwords Ads, I will be sharing 8 secrets on how you can improve your ads content and become successful in converting them.
Before we begin with the tips to become successful, I need to stress out that your ads are the heart of your ads campaign. And with that, you need to always look at your competition and compare your ads side by side with them to ensure that yours stand out of the competition.
Watch the video version of this article below:
Doing this will gain you two immediate benefits:
1. Higher click-through rate (CTR) rate, which is likely due to your high-quality and relevant-to-search ads
2. Better and more targeted traffic
How do you make your Google Ads stand out?
Here’s how to write Adwords ads that effectively reach potential customers. Your ads should be:
· Specific
· Relevant
· Attractive
· Empowering
You can utilize one or more of the factors above through these 8 writing tips:
8 tips in writing the perfect, high-converting Google Adwords ad
1. Highlight your unique features and benefits and social proof
Free shipping? Largest selection? Tell people! Showcase the products, services, or offers that make you competitive.
2. Include your promotions and exclusive benefits and pricing
People often ask me if they should include a price. I say that if it’s relevant, yes by all means include the price.
If someone cannot afford your product or service, you’d rather let them slide right by instead of wasting your clicks with the wrong traffic.
Many people will make their decisions at the ad browsing level. Give them what they need to decide. If you have a limited time offer or an exclusive product, you should include that too.
3. Include a clear call to action (CTA)
Help your potential customers to take action. When writing Adwords ads, make it clear and tell people what they can buy. Are you offering a service? Tell people how to contact you. Make sure you make clear what the next steps are.
Your CTA or call to action should be clear. CTA’s like buy now, call today, sign up, or request a quote are crucial since they help convert clicks into customers.
4. Include a minimum of one of your keywords
Including your keywords in your ad text show relevance to what people want.
For example, if you’ve included personal injury attorney as a keyword, your ad headline could be “Top Personal Injury Attorney”.
This is one of the things to tweak and include in your ads that will set you apart from your competition and attract more customers.
5. Make sure your keywords are to be found on your landing page
Make sure that the keywords you used on your Adwords ads can also be found on your website or landing page. Your Adwords headlines should also be clear on the landing page so visitors will know that they are in the right place.
Another thing you need to make sure is your specials, promotions, or products in your ad are all found on your landing page.
Relevancy is the key to making a good ad as this determines the quality score in Google Adwords. From your headline to your landing page, make sure everything is relevant and connected. You don’t want people to leave your website because they couldn’t find what they expected.
6. Appeal to mobile shoppers
We are seeing a drastic increase in mobile search results every year. More people are viewing your ads on mobile than desktop.
Mobile users are more likely to want to know where you are or to call you with a one-click dial feature. Show your location or include a clickable phone number. Use your location extensions and call extensions.
Do a preview of your ads and images on mobile because your ads can appear differently on mobile.
Test your site and see how your site scores on mobile speed and get quick fixes to improve it.
7. Conduct an A/B testing
When it comes to A/B testing, I suggest you create several ads for each ad group. At least have three to four ads and use different messages for each to see which ad performs well. Google Ads rotates ads automatically to show the best-performing ads more often.
8. Check for errors
Check for common ad text errors. Writing Adwords ads takes patience. Use extra care that you don’t have extra spaces, weird capitalization, unclear URL’s, or spelling errors.
Conclusion
Writing Adwords ads with the tips I shared with you here will make a world of difference in how your ads do. The best part of it all is you can immediately apply these tips to your campaigns now to see immediate results as well.
