If you aren’t using Youtube Trueview ads then you may be missing out. In this article, YouTube Trueview Example, I’ll show you the following:
- A Trueview example which is one of the funniest and attention grabbing commercials
- A Trueview example that is epic in using a pattern interrupt, that keeps viewers involved and gets them to watch the entire commercial every time
- Tips on how you can steal the examples and use them in your own Trueview video ads
And a special bonus: I’ll even give you a free copy of the official YouTube Optimization Playbook. This is a 40-page step-by-step guide, where you’ll learn everything about Youtube Trueview.
Watch the video version of this article below:
Google TrueView has two main types of ads that advertisers are finding success with:
- In-stream ads
- Video discovery
Trueview In-Stream Ads
You can Trueview in-stream ads are shown just before, or during another video and before or inside of another video. You see YouTube in-stream examples quite often on almost every YouTube Partner’s content on the platform.
At five seconds, viewers can skip these ads. The great thing about these ads is that you only pay when they watch for 30 seconds, until the end of the video or if they click.
Here is a great YouTube trueview example of an in-stream 5 second skippable ad by Geico:
It’s brilliant in how they capitalize on the 5 second skip.
Trueview Discovery Ads
The second most commonly used ad format is video discovery. With Trueview discovery ads, your video shows up in detail on the search results, homepage of a user with similar interests and below videos they are currently watching.
This ad type is great for building tons of brand awareness and reaching people in as many locations as possible.
With discovery ads, you have a bit more room to convey text, which is a great addition. With in-stream ads, you are limited to a headline with a specific CTA.
On the homepage of YouTube, you will likely notice discovery ads each time you log back on. Here’s another favorite YoTube trueview example that I love:
It’s a brilliant way Geico got people to watch the entire commercial by using a pattern interrupt by putting the end of the commercial at the front.
Conclusion
A lot of ad managers aren’t really using YouTube trueview examples as part of their ad strategy. They are leaving a lot of revenue behind. Video and Trueview ads are priceless if you use them right. You can place your ad right in front of them and you will be able to reach that specific audience.
The best thing when it comes to running your ads on YouTube search is you can get your videos in front of targeted intent searches, people who are interested in or actively shopping for your product or service.
Will I recommend Trueview Discovery Ads for your campaign? Definitely YES. There are over 1.9 billion users in YouTube each month.
