What is the benefit of using YouTube video action campaigns? In this article, YouTube Video Action Campaigns,I will discuss how YouTube video campaigns can help your business become more profitable. YouTube campaigns are often overlooked but they help businesses thrive more conversions such as getting you more customers.
Watch the video version of this article below:
YouTube Video Action Campaigns
What are video action campaigns
The video active campaigns are part of Google ads, which help you advertise your video content in a cost-effective way across YouTube. The video campaigns take the best features of TrueView for action and scale the videos to more places you can advertise. You may advertise your video action campaigns on or off YouTube platform.
Here’s an example of how video action campaigns look like across Google’s platforms:
The benefits of video action campaign
There are three benefits in using video action campaigns for your business:
You can share and promote your video content on and off YouTube platform This will help you drive more conversions while at the same time you can optimize for the lowest click-per-ad (CPA).
Improves campaign performance
Since video action campaigns provide you with a lot of visibility on Google’s network- this includes platforms from YouTube feed, YouTube watch pages, Google video partner sites, and so on, you will have a higher chance of getting more traffic and sales through this wide range of visibility from Google ads video action campaign.
Easier to scale up campaigns
Since Google is just one huge platform, it is very easy to run and scale campaigns inside of your Google ads account. You may run your ads in multiple laces and scale your campaigns without setting bids and budgets for each individual platform.
How video action ads work
There are so many features that you can utilize when running video ads campaigns in Google and these include:
The ability to setup video ads using skippable in-stream and discovery ad formats
The skippable in-stream ads play before, during, or after other videos. As its name suggests, the user may skip the ad after 5 seconds. The skippable in-stream ads appear on YouTube watch pages and across websites and apps running on Google video partners.
The discovery ads, on the other hand, is the thumbnail image with some text that you usually see on YouTube feed and and YouTube watch page. The size and appearance of a discovery ad vary depending on where it appears.
While both appear on YouTube, these two types of video ads vary and are used for different goals. The skippable in-stream ads are best used for getting sales, leads, website traffic, brand awareness and reach, and for product and brand consideration.
The discovery ads are best suited for campaigns with product and brand consideration goals.
You can run ads for 10 seconds
ten seconds may be short but this is enough for video content ads to capture the message that you want to convey to your target audience.
Maximize you ads with text features
Besides the 10-second video ad, you can add more information for your ad through the text features included. You may use the call-to-action, headline, description, and sitelinks. The text features helps add more visibility to your ad campaign.
Google’s video action campaign ads are a great way for you to create simple 10-second ads to promote your business in a cost-efficient way. If you have no budget to hire a full production team, you can use a good camera phone to take your video ad and edit this with a good video editor app.
The video action campaigns from Google will help your business, service, or product drive more customers by increasing CPA performance and efficiency.
Before we wrap up this article, another tip you need to apply when running your video ad campaigns is to track your conversions. Tracking your video ad conversions helps analyze what works and what not. And by doing this, you can easily tweak your ad campaigns to better suit your market needs.